If you weren’t already buying the Reddit IPO rumors, the internet’s beating heart of deeply niche microcultures just introduced a rebrand, refreshing its iconic logo and rolling out some new visual vibes.
Click here to read the story at techcrunch.com.
Discussion Questions:
- What is a rebrand?
- Why do businesses rebrand?
- Do you think there are any risks associated with a rebrand?
- Why might Reddit want to rebrand?
- In your opinion, is it a good idea for Reddit to rebrand? Why or why not?
- What is a mascot?
- Why do some businesses use mascots as part of their branding and marketing strategies?
- Who is “Snoo”?
- Why do you think Reddit gave “Snoo” a visual update?
- What is an IPO?
- Why might Reddit want to go public?
- What is the downside to going public?
- Why might a rebrand right now provide an indication that Reddit might be going public?