It’s a house that’s hard to miss and that’s because it’s a literal house of pancakes. In honor of National Pancake Day on Wednesday, the first-ever Eggo House of Pancakes will be available to rent, according to a news release.
Click here to read the story at prenewswire.com.
Discussion Questions:
- What is promotion?
- Why is promotion an important piece of the marketing mix?
- What is publicity?
- What is a marketing or publicity stunt?
- What is the goal of a marketing or publicity stunt?
- Describe this stunt from Eggo, based on what you learned in this news story.
- When is National Pancake Day?
- How can brands benefit from “holidays” like National Pancake Day exist?
- Where is the Eggo rental property opening? Why do you think the company chose that location?
- How much does it cost to rent the property?
- How many rental time slots will be available to those who want to stay at the Eggo House?
- Why do you think they are limiting the number of rentals?
- What do you think Eggo hopes to accomplish with its Eggo House of Pancakes rental property?
- Where are they listing the rental property?
- Why do you think they are listing it exclusively there instead of on Airbnb, Vrbo, or other rental property services?
- How might that company benefit from this stunt from Eggo? Be prepared to discuss your answers in class.