Marketing Currents - Business and Marketing Current Events

Oscar Mayer gives away a lifetime supply of bacon for World Vegan Day

Oscar Mayer’s World Vegan Day approach is a less-than conventional means of extending a hand to the vegan population and the growing number of consumers who prioritize sustainability, but it may ironically prove to resonate.

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Discussion Questions:

  1. What is market segmentation?
  2. What are the different forms of market segmentation?
  3. What form of segmentation might best describe vegan consumers?
  4. What form of segmentation might best describe consumers who prioritize sustainability?
  5. Why do you think Oscar Mayer would want to target vegan consumers and consumers who prioritize sustainability?
  6. What is promotion?
  7. What is the promotion mix?
  8. Why do you think “holidays” like World Vegan Day exist?
  9. Describe the promotion Oscar Mayer launched for World Vegan Day, based on information from this news story.
  10. What type of promotion best describes a sweepstakes?
  11. What do you think they hope to accomplish with the promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.