Coca-Cola has created its first-ever NFT collectibles to commemorate International Friendship Day on July 30. All Coca-Cola proceeds from the four-day auction on digital marketplace OpenSea will go to Special Olympics International.
Click here to read the story at businesswire.com.
Discussion Questions:
- What is an industry trend?
- Why might it be important for companies to monitor and study industry trends?
- What is a NFT?
- Do you think the concept of NFTs might represent an example of an industry trend? Why or why not?
- What is promotion?
- Why do brands engage in promotion?
- How can “holidays” like International Friendship Day help brands to promote their products and services?
- Based on information from this story, describe this promotion from Coca-Cola.
- Why do you think Coca-Cola is auctioning a NFT?