When dinner burns or the power is out, customers can order a medium two-topping pizza for free through Feb. 11.
Click here to read the story at yahoo.com.
- What is promotion?
- Why do you think promotion is an important component of the marketing mix?
- Why is promotion important to Domino’s?
- Can you think of any other examples of promotions you have seen recently from pizza companies?
- Describe the “Emergency Pizza” promotion from Domino’s.
- Why would Domino’s give away free pizzas?
- What is brand loyalty?
- Why is brand loyalty important?
- Why do you think companies like Domino’s have rewards programs?
- How do customers sign up for the free Domino’s pizzas?
- How might giving away free pizzas to customers when “they need it most” help to build brand loyalty?