Looking beyond the CES hype to focus on true marketing innovations

The Consumer Electronics Show (CES) is the world’s premier consumer tech trade show, a melting pot of cool innovations, marketing hype, and futuristic visions. Every year, CES becomes a battleground for emerging technologies and a showcase for the next big thing.

Click here to read the story at thedrum.com.

Discussion Questions:

1. What is the CES?
2. What is a trade show?
3. Why do businesses set up exhibits at trade shows?
4. What is event marketing?
5. How might CES or any other trade show represent an example of event marketing?
6. What types of businesses might benefit from a presence at CES?
7. What is innovation?
8. How does CES allow for marketers to showcase innovation?
9. This news story predicts four major themes for this year’s CES trade show. What are they?