Pizza Hut Will Deliver ‘Goodbye Pies’ with a Break-Up Message for Valentine’s Day

It’s over, but at least you have pizza.

Starting Feb. 6, customers can order “Goodbye Pies” from Pizza Hut to be delivered to your soon-to-be ex.

Click here to read the story at people.com.

Discussion Questions:

1. What is seasonal marketing?
2. Why is Valentine’s Day an important time of year for some companies?
3. What types of companies might benefit most from Valentine’s Day?
4. What is promotion?
5. Why is promotion an important piece of the marketing mix?
6. What is a brand?
7. Name two different brands that might benefit from a Valentine’s Day promotion (Applebee’s or Hershey’s for example). Why is Valentine’s Day important to them?
8. What is promotion?
9. Describe this promotion from Pizza Hut.
10. What do you think the goal of this promotion might be?
11. Do you think a lot of consumers will use its “excuse generator” or actually deliver break-up pizzas? If not, then why is Pizza Hut doing this?
12. Pizza Hut has a new limited-edition item on the menu. What is it? How might this promotion help to create awareness or encourage consumers to try the new item?