Taco Bell believes tacos don’t just deserve one day to be honored but rather a whole month.
Click here to read the story at usatoday.com.
- What is the marketing mix?
- What is promotion?
- Why is promotion important for a business like Taco Bell?
- What is “National Taco Day” and why do you think “holidays” like this exist?
- How doe these “holidays” provide businesses and brands with marketing opportunities?
- Describe Taco Bell’s “Taco Lover’s Pass” promotion, based on information from this story.
- What is digital marketing?
- How might the promotion represent an example of digital marketing?
- Why is it important to Taco Bell to encourage customers to use their app?
- What is brand loyalty?
- How might the promotion help Taco Bell to build brand loyalty?
- What new menu item is Taco Bell launching?
- How will the promotion help them to build awareness for the new menu item?
- Why is that important?