If it feels like you’ve seen the Starbucks Iced Brown Sugar Oat Milk Shaken Espresso drink everywhere lately, even though it came out months ago, it isn’t without reason. It turns out the coffee chain is trying to push its newer, fancier iced drinks onto customers in order to make up for higher supply costs, according to The Wall Street Journal.
Click here to read the story at mashed.com.
Discussion Questions:
- What is pricing?
- Why do you think pricing is such an important function of marketing?
- What factors might influence price?
- What is profit margin?
- How does price impact profit margins?
- What else impacts profit margins?
- Based on information from this story, why is Starbucks pushing more expensive drinks?