COVID-19 has changed the way we shop. Even with much of the U.S. back open for business, online sales were still up 40% in August versus the year prior. And Americans have spent $107 billion more online than they had last year by this point.
The days of lazily strolling through store aisles are over, at least for a while.
Click here to read the story at fastcompany.com.
Discussion Questions:
- What is consumer behavior?
- Why do you think brand’s study consumer behavior?
- Do you think the traditional retail experience was thriving before the pandemic? Why or why not?
- What is e-commerce?
- Based on information from this story, how would you describe Walmart’s new store design strategy? Why do you think they are changing store designs?