Competitive Edge
Category: Lesson 10.1 – Fan Experience

Niners games are the priciest to attend across the NFL

The San Francisco 49ers are not the favorites to win the Super Bowl or even their own division this season, but they are atop another list — the cost of attending an NFL game.  Click here to read the story at axios.com. Discussion Questions: What is pricing? Why is pricing an important

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New Orleans Pelicans Respond To Frustrated Fans, Detail Marketing Plan

The New Orleans Pelicans are weathering several storms brewing around the Smoothie King Center and they do not all revolve around Zion Williamson. Ben Hales (Senior Vice President, Chief Operating Officer for the New Orleans Saints and New Orleans Pelicans) and Jen Martindale (Vice President, Brand Strategy at New Orleans Saints and

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