Competitive Edge
Category: Lesson 3.2 – Sports Business Fundamentals

USFL begins first season: 5 new innovations you have to see

The United States Football League’s first season is kicking off and fans can expect some new innovative technologies to enhance the experience of watching the game on television. Click here to read the story at foxnews.com. Discussion Questions: What is a product? Is the USFL a product? What is innovation? Why

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How WWE has established itself as a sports technology pioneer

For decades, the world’s biggest professional wrestling organization had sold its premium live events like Wrestlemania and SummerSlam on a pay-per-view (PPV) basis via cable and satellite television providers. Click here to read the story at sportspromedia.com. Discussion Questions: What is an industry pioneer? What is technology? According to this

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MLB lockout: MLB, MLBPA agree on new CBA

More than three months after the MLB lockout began on Dec. 2, it finally came to an end on Thursday. How did we get here? Why did it take so long? Here’s a look back at the key moments in the negotiations between the owners and players on a new Collective

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Dave & Buster’s inks deal to broadcast UFC events

Dave & Buster’s has partnered with mixed martial arts organization UFC to broadcast every one of its fights in its restaurants, the eatertainment chain announced Thursday. Click here to read the story at restaurantbusinessonline.com. Discussion Questions: What is different about the UFC’s business model from a viewership perspective when compared

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