Marketing Currents - Business and Marketing Current Events
Category: COVID-19

Nordstrom launches Livestream Shopping with Burberry event

Nordstrom Inc. announced the launch of its “Livestream Shopping” channel on Wednesday, with a Burberry styling event kicking things off on March 18. Nordstrom says Livestream Shopping will blend its in-person and virtual capabilities, as well as its expertise in a variety of categories, from fashion to beauty and home. Customers can interact with

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Cheez-It offering ‘Spring Break-In-A-Box’ experience with hot tub, DJ

With many Americans avoiding spring break travel because of the ongoing coronavirus pandemic, Cheez-It wants to deliver a spring break experience directly to someone’s door for a new promotion. Earlier this week, Cheez-It launched its “Cheez-It Grooves Spring Break-In-A-Box” sweepstakes, which promises to deliver “all the benefits a spring break vacation provides” to the winner. Click here to

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Lexus steers toward wellness with luxury road trips

Lexus aims to show how its 2021 IS sedan can be part of a complete lifestyle of health and well-being with its “Retreats in Motion” experience. Amid studies showing that many Americans are stressed from the pandemic and worried about the future, Lexus’ luxury road trip can provide a much-needed respite to

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P&G’s Old Spice to open first barbershop, doubling as content studio

P&G’s plan to open a barbershop inspired by Old Spice is a way to directly engage consumers with the men’s grooming brand, while also marking a return of experiential marketing efforts that had been suspended during the pandemic’s earlier days. Many barbershops closed temporarily last year amid concerns about the transmission of

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Visit Orlando unveils $2.2 million tourism marketing campaign

Visit Orlando has unveiled a $2.2 million marketing campaign called, “The Wonder Remains.” Instead of targeting visitors worldwide, the campaign is aimed at the southeastern United States, specifically states within driving distance of Florida. Click here to read the story at Discussion Questions: Who is Visit Orlando? Why is

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KRISPY KREME® Encourages Fans to Share a ‘Dough-Note’ This Valentine’s Day with New Heart-Filled Doughnut Collection

Valentine’s Day celebrates those who fill our hearts with sweet feelings. This year, at a time when many are apart from family and friends, Krispy Kreme is helping fans share love and appreciation for friends, neighbors, teachers, BFFs and others with heart-filled “Dough-Notes.” Krispy Kreme’s new “Dough-Notes” are a custom Valentine’s Day dozen box

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